Project details
The goal was to boost views and impressions on Instagram to enhance brand awareness and support the launch of the next generation of the clients smart wearable hot flush cooling device.
The process
Social Media Audit: Conducted a thorough assessment of current Instagram performance to identify strengths, weaknesses, and areas for improvement.
Strategy Adjustment: Refined the social media strategy based on audit findings to maximise reach and engagement.
Content Creation: Developed visually compelling content aligned with brand events, colors, and key messaging.
Consistency: Established a regular posting schedule to maintain audience engagement and brand visibility.
Community Engagement: Strengthened engagement by actively responding to comments, initiating conversations, and fostering relationships with followers.
In 2 weeks the impressions were up by 8.6k%, 6.5k% more accounts were reached and 11.8k% more accounts were engaged.
+6.5k%
Accounts Reached
+8.6k%
Impressions
+6.9k%
Link Clicks
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Creating such a comprehensive strategy and executing it so excellently would have been impossible for us alone, so thank you!
— Veronica Levinsky, Head of Marketing at Copyfolio
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Working with Elen on Unpause’s social media has been an absolute delight—she really “gets” our product and knows how to turn it into stories that feel like real conversations, not ads. She’s reliable, always brings fresh ideas right when we need them, and her blend of science and creativity has genuinely boosted our engagement. If you want someone who cares about your brand as much as you do and can make complex concepts feel approachable, Elen is your person.
— Nitya Dintakurti, CEO and Co-founder of Unpause