Project Details
The goal was to boost brand awareness and support the launch of the next generation of a smart wearable hot flush cooling device.
The Process
Social Media Audit: Conducted a thorough assessment of current Instagram performance to identify strengths, weaknesses, and areas for improvement.
Strategy Adjustment: Refined the social media strategy based on audit findings to maximise reach and engagement.
Content Creation: Developed visually compelling content aligned with brand events, colors, and key messaging.
Consistency: Established a regular posting schedule to maintain audience engagement and brand visibility.
Community Engagement: Strengthened engagement by actively responding to comments, initiating conversations, and fostering relationships with followers.
In 6 months views were up by 3,159%, 7,332% more accounts were reached and 1,071% more accounts were engaged.
+7,332%
Accounts Reached
+3,159%
Views
+1,063%
Engaged accounts
Top performing videos
Promotional content
Marketing materials adapted into a TikTok friendly format
Talking head content
Trust building and educational founder content
Relatable content
Content that reflects real life challenges and helps the audience to see themselves in the brand’s story
Product content
Highlights the product in an engaging format
After 6 months we reached 108k views, 916 profile views, 973 likes and 299 comments.
“
Working with Elen on Unpause’s social media has been an absolute delight—she really “gets” our product and knows how to turn it into stories that feel like real conversations, not ads. She’s reliable, always brings fresh ideas right when we need them, and her blend of science and creativity has genuinely boosted our engagement. If you want someone who cares about your brand as much as you do and can make complex concepts feel approachable, Elen is your person.
— Nitya Dintakurti, CEO and Co-founder of Unpause