Educational Blog Content to Drive Health App Conversions

Project details

Create scientifically accurate, educational blog content on various topics related to breast cancer, designed to inform and engage a lay audience. The goal is to make complex medical information accessible, visually appealing, and trustworthy.

The Process

Topic Identification: Conduct audience research to identify topics of interest and relevance within the breast cancer space, ensuring alignment with the readers' needs and concerns.

Research: Source credible, up-to-date information from peer-reviewed journals, medical guidelines, and trusted institutions to ensure accuracy.

Content Creation: Write clear, engaging, and educational blog posts that simplify complex medical concepts while retaining scientific accuracy.

Visual Aids: Design easy-to-understand diagrams, tables, and infographics to support the text and enhance comprehension for the audience.

Editing & Quality Assurance: Edit content to ensure clarity, readability, and consistency with brand voice, and verify that all claims were referenced to authoritative sources.

Web Publishing: Upload and format blog posts for web publication, ensuring SEO optimisation for increased visibility and accessibility.

Credibility Focus: Ensure that all content is fact-checked, appropriately referenced, and aligned with evidence-based practices to build trust and authority.

Compelling blog content drives high readership, converting readers into active app users