Project details
When the Founder of Hayat Health reached out, she asked: “Is it too early to start on socials?”
She had a powerful mission, to help women live longer healthier lives at every stage of their journey. But she wasn’t sure whether building a presence on social media was the right next step. And if she did start, it needed to feel intentional, aligned, and true to her brand.
The goal was to create a social presence that reflected the brand’s core values and could begin growing an audience around its mission.
The Process
Visual Identity: Developed a brand look and feel rooted in Hayat’s ethos, using earthy tones and design elements that reflect both tradition and innovation.
Platform Setup: Set up and optimised Hayat Health’s Instagram presence, ensuring the bio and grid layout told a cohesive story from day one.
Content Creation: Created a collection of launch posts designed to introduce the brand’s message and values.
Foundational Strategy: Rather than going for growth for growth’s sake, we focused on building a presence that felt intentional, high-quality, and authentic
Copywriting samples - Instagram captions
Hormonal changes can sneak up in your late 30s or early 40s, long before your cycle changes.
These early signs are subtle, confusing, and often dismissed as “just stress” or “normal ageing.”
Here are 7 early signs to look out for:
🌙 Mood swings or anxiety
😴 Waking up in the middle of the night for no reason
🔥 Hot flushes or night sweats
🩸 Irregular or heavier periods
🧠 Brain fog or forgetfulness
❤️ Low libido or vaginal dryness
⚖️ Unexplained weight gain or bloating
These shifts are real, common, and they matter. Understanding what’s happening in your body is key to taking the first steps to feeling better ✨
Perimenopause is real, and support is out there. Follow us for support every step of the way ❤️
What Every Woman Needs to Know About Her Hormones in Midlife 👇
🔹 It’s not just oestrogen
Midlife hormone health is a finely tuned balance between progesterone, testosterone, cortisol, insulin, and thyroid hormones, this plays a vital role in how you feel every day.
🔹 Progesterone is first to go
It often starts declining in perimenopause, triggering mood swings, poor sleep, and irregular bleeding before oestrogen levels shift.
🔹 Stress matters more now
Higher cortisol levels from chronic stress can wreak havoc on sleep, mood, and weight, especially around the belly.
🔹 Blood sugar stability becomes crucial
Hormonal changes can increase insulin resistance, making energy dips, cravings, and weight gain more common.
🔹 Testosterone declines too
Essential for libido, motivation, and muscle tone, its gradual drop can lead to fatigue, low drive, and brain fog.
Hormone changes don’t have to catch you off guard. The more you understand, the better you can support your body through midlife and beyond 🙏
👉 Follow for expert-backed tips on hormone balance and thriving in midlife ✨
Hayat means “life” in Arabic (حياة), and at Hayat Health we believe every woman deserves the tools to live hers with strength, balance and purpose 🌿✨
Rooted in the principles of longevity, prevention and holistic wellness, we combine ancient wisdom with modern innovation to support women’s physical, mental and emotional health at every age and stage 💖
Whether you’re navigating hormonal changes, seeking science-backed care or looking to build a healthier future, Hayat Health is here to walk with you ✨
Because when women prioritise their health, they don’t just transform their own lives, they transform generations 🌿
Follow for real conversations and resources on women’s health, menopause, longevity and wellbeing 🫶
Results
In just over a week we reached 1,000+ people through organic posts and created a social presence that feels aligned, intentional and ready to grow.
1.8k
Views
1.1k
People Reached
240
Profile Visits