Boosting engagement and brand awareness for a Breast Cancer app

01 — Project details

For this breast cancer app, I developed and executed a comprehensive social media strategy aimed at boosting engagement and brand awareness across multiple platforms.

02 — The process

Strategy Development: Created a tailored social media strategy, focusing on Instagram, Facebook, Pinterest, and TikTok to expand brand reach.

Content Pillar Refinement: Identified and refined content pillars based on audience interests, ensuring relevance and appeal.

Channel Expansion: Launched new Pinterest and TikTok channels to engage new demographics and diversify content reach.

Content Creation: Designed visually compelling and engaging content in a variety of formats, customised for each platform’s strengths.

Consistency: Established a regular posting schedule, leading to improved engagement and a steady increase in brand awareness.

Community Engagement: Established a consistent approach to community engagement by actively responding to comments, initiating conversations, and engaging with followers to build relationships and encourage loyalty.