Social strategy and management for a Women's Health brand

01 — Project details

For this brand new women’s health and wellness brand, I developed and executed a comprehensive social media strategy designed to build brand awareness and establish a strong online presence.

02 — The process

Strategy Development: Crafted a tailored social media strategy, identifying the most effective platforms to reach the target audience.

Channel Launch: Successfully launched and optimized brand profiles across all selected channels to create a cohesive and professional online presence.

Content Creation: Designed visually appealing, branded content in various formats, ensuring consistency and engagement across platforms.

Social Calendars: Created and managed content calendars to ensure consistent and strategic posting aligned with the brand's goals.

Community Building: Fostered an engaged community by actively interacting with followers, responding to comments, and encouraging conversations on all channels.

Data Analytics & Optimisation: Regularly analysed performance metrics to understand what resonated with the audience and refined the content strategy for optimal engagement and growth.