Project details
A social media revamp for a reef-safe sunscreen brand, creating educational, engaging, and visually appealing content to build trust and highlight the product's environmental benefits.
The Process
Photoshoot Planning and Execution: Coordinated a photoshoot to capture high-quality, visually appealing product images for use across platforms.
Content Pillar Identification: Defined key content pillars based on the brand’s values, audience interests, and marketing goals to ensure focused and impactful messaging.
Content Design: Created visually stunning designs tailored to each platform, combining compelling visuals with brand-aligned storytelling.
Content Creation: Developed engaging, multi-format content, blending product highlights with educational and lifestyle elements to resonate with the target audience.
+802%
People reached
+464%
Content views
+315%
Content interactions
+38%
Profile visits
“
Elen has been a great addition to our team, even if just for a short time. She has an incredible ability to turn complex, science-based ideas into content that feels engaging and easy to understand. The content she created for us this past month was spot on—it captured our values, resonated with our audience, and helped us communicate our mission more clearly than ever. Beyond her creativity, she’s been incredibly professional, organised, and easy to work with. It’s not every day you find someone who understands both science and marketing so well, and we feel lucky to have worked with her. I’d highly recommend Elen to any brand looking to elevate their social media presence and connect with their audience on a deeper level.
— Allard Marx, CEO of Aethic