01 — Project details
The goal was to boost views and engagement on TikTok to increase brand awareness for a women’s brain health brand. The client had been repurposing Instagram content for TikTok, but it wasn’t quite landing with the platform’s audience and style. They needed support to create content that felt native to TikTok and would resonate more deeply with their target audience.
02 — The process
Competitor Analysis: Conducted an in-depth review of key competitors in the women's health, brain health and wellness space to identify what content formats, hooks and trends were performing best.
Platform Insights: Researched and documented the content styles, formats, and storytelling approaches unique to TikTok to pinpoint how Prickly Pear could differentiate while staying relevant.
Content Planning & Ideas: Created a bank of TikTok-native content ideas tailored specifically to the brand voice and audience interests, focusing on strong hooks and storytelling angles.
B-Roll Library: Captured and curated a B-roll library featuring the founder, enabling quick, flexible content production and adding a personal, authentic touch to videos.
Creative Direction: Developed clear creative guidance to ensure new videos felt platform-native.
Top performing videos
Founder B Roll Content
Clips of the founder that are simple to capture and make content feel personal, authentic and easy to repurpose
App Content
Platform walk-throughs and feature highlights that make the product feel tangible and easy to use
Trend Content
Leveraging trending sounds, formats and cultural moments to boost reach and relevance
Relatable Content
Content that reflects real life challenges and helps the audience to see themselves in the brand’s story
03 — Results
In just over 2 months:
Views +1114%
Likes +3764%
Comments +6133%
Shares +3687%
Profile views +1293%
“
I’ve had the pleasure of collaborating with Elen and would confidently recommend her to anyone looking for a talented, reliable, and deeply committed content creator. Her attention to detail, strong work ethic, and sense of ownership are rare to come by.
— Imen Maaroufi Clark, CEO of Prickly Pear
+1114%
Views
+3764%
Likes
+1293%
Profile views