The Challenge
Flora Fertility helps women better understand their fertility and make more informed decisions about their reproductive health.
Fertility education can quickly become overwhelming, overly clinical or even fear-driven, particularly when talking about topics like age, birth control and fertility testing.
The goal was to create educational short-form videos that made these conversations easier to understand, while keeping the science accurate, nuanced and empowering.
What We Did
Researched, scripted and created educational videos that turned complex fertility topics into clear, engaging content made for social.
Research and fact-checking - Researched each topic using credible scientific and medical sources to make sure the content was accurate and appropriately nuanced.
Scientifically Accurate Scripting - Turned the research into conversational short-form scripts with strong hooks and clear storytelling, without oversimplifying the science.
Educational creator content - Presented the videos in a natural creator-style format designed to feel approachable, engaging and trustworthy.
Educational Video Examples
Fertility & Age
Breaking down how fertility changes over time
Birth Control
Explaining what can happen to fertility after stopping different forms of birth control
PMOS
Exploring the name change from PCOS to PMOS and what it means
Declining Fertility Rates
Delving into why fertility rates are falling in the US
“
She has the rare combination of knowing women's health deeply and being able to explain it to people who don't
-Maria Vassiliou, VP of Brand Experience at Flora Fertility
