What if we don’t have much content yet?

That’s very common. We start by reviewing any existing assets you have, things like presentations, reports, product visuals or previous content and identify what can be repurposed.

From there we help build a sustainable content system, which might include:

• Faceless content (carousels, graphics, edited clips)

• Creative direction for filming videos

• Content days

• Creator or UGC content

Can you help if we don’t have someone to be on camera?

Yes. Some brands have founders or team members who are happy to appear in content, and we help guide that process.

If you don’t have someone internally, we can also create creator-style content ourselves, from natural talking videos to B-roll and educational explainers.

If it makes more sense for your brand, we can also explore UGC or creator partnerships

What do you need from us?

To get started we need:

• A kick-off call to understand your goals and audience

• Access to your social channels and relevant tools

• Approval of the overall strategy and content plan

For ongoing management:

• Visibility of key company updates, launches, or events

• Approval of the monthly content plan

• Some raw content from your team (videos, photos, insights, or expert input)

• Feedback or approvals on posts before publishing

We can agree upfront on how much content you’ll provide each month (for example founder videos, team content, or B-roll), so expectations are clear.

To run creator campaigns or paid ads effectively we’ll need:

• Access to your ad accounts (usually Meta and/or TikTok)

• An agreed budget for ads or creator partnerships

• Creative assets we can use or adapt (videos, graphics or existing posts)

• Clarity on your goal (downloads, leads, awareness, etc.)

Do you offer one off projects or retainers?

Both. Some brands work with us on specific projects such as launches, campaigns or content days.

Others choose ongoing support where we manage their social channels and content strategy month to month.

We’ll recommend what makes the most sense based on your goals.

Do you only work in women’s health?

Women’s health is a big focus for us, but we work with a range of health, wellness and science-led brands.

What they have in common is that the topic is often complex and needs to be communicated clearly and in a way that actually connects with people online.

How do we get started?

Start by booking a call.

We’ll talk through your brand, goals and current content setup. If it feels like a good fit, we’ll put together a proposal outlining our approach and next steps.