The Challenge

Daré Bioscience is a women’s health biotech company developing innovative therapies across contraception, sexual health and menopause.

When we started working together, Instagram was primarily used as a notice board for company updates and announcements. The challenge was to make the content feel more engaging, human and educational while still maintaining scientific credibility and regulatory sensitivity.

The goal was to evolve the account into a space where complex women’s health topics could be explained clearly and where the people behind the science could show up more authentically.

What We Did

Led the creative direction and production of social-first content designed to make Daré’s work more engaging and accessible.

• Founder and employee content - Directed and structured talking-head videos featuring the CEO and team members to help explain the company’s work and perspective.

• Educational creator videos -Created educational videos fronted by Stem to explain key women’s health topics in a way that felt clear, credible and engaging.

• Content scripting - Developed scripts and structured outlines to help turn complex scientific topics into clear and scroll-stopping short-form content.

• Video editing and optimisation - Edited Reels with stronger hooks, pacing and on-screen text to improve retention, saves and overall engagement.

• Humanising the brand - Shifted the account from announcement-style posts to a mix of educational, expert-led and personality-driven content.