The Challenge

Willbe is a women’s longevity brand offering hormone and genetic testing designed to help women better understand their long-term health.

The team wanted to strengthen their organic social presence but needed a clearer strategy to identify opportunities, refine messaging and build a long-term content approach that could attract and educate their target audience.

The goal was to identify gaps in the existing social presence and develop a structured organic strategy to support sustainable growth.

What We Did

Developed a comprehensive organic social media strategy designed to clarify the brand’s messaging, identify growth opportunities and create a clear long-term content plan.

• Social media audit - Reviewed the brand’s existing social channels to assess performance, messaging clarity and opportunities for improvement.

• Audience analysis - Analysed the current follower base and target audience to understand their interests, behaviours and content preferences.

• Competitor research - Reviewed other brands in the women’s health, longevity and wellness space to identify successful formats, topics and positioning opportunities.

• Content pillar development - Defined clear content pillars aligned with the brand’s mission, product offering and audience needs.

• Messaging refinement - Strengthened the brand’s messaging to make complex health concepts easier to understand and more engaging on social.

• Platform strategy - Developed platform-specific recommendations to ensure content formats aligned with how people consume content on each channel.

• Content roadmap - Created a structured content plan designed to support consistent posting and long-term organic growth.