The Challenge

Hayat Health is a purpose-led women’s health brand focused on helping women live longer, healthier lives through a more holistic and prevention-led approach.

At the point of launch, the founder had a strong mission and a clear vision for the brand, but needed support translating that into a social presence that felt polished, aligned and ready to grow.

The question wasn’t just how to start posting — it was how to build an Instagram presence that would introduce the brand properly, reflect its values, and create the right foundation from day one.

What We Did

Built Hayat Health’s Instagram presence from the ground up, with a focus on clarity, cohesion and long-term brand building.

• Brand translation - Turned the founder’s vision into a social identity that felt consistent, thoughtful and true to the brand’s ethos.

• Workbook design – Designed a branded workbook that extended Hayat Health’s identity beyond Instagram and turned its expertise into a thoughtful, high-value resource.

• Visual direction - Developed a clear Instagram look and feel using earthy tones, considered layouts and design details that balanced tradition, warmth and credibility.

• Platform setup - Set up and optimised the account so the bio, grid and first posts worked together to tell a clear brand story from the start.

• Launch content - Created a set of launch posts introducing Hayat’s mission, voice and perspective on hormones, midlife health and longevity.

• Messaging and copywriting - Developed caption copy designed to make complex health topics feel accessible, supportive and easy to engage with.

• Foundational strategy - Built the early content direction around quality and clarity, creating a strong base for future growth rather than chasing visibility for visibility’s sake.