The Challenge

Aethic needed stronger visual content to better communicate the brand’s product, values and environmental mission online.

The goal was to create a bank of high quality, social-first content that felt polished, on-brand and ready to use across platforms, while making the product more visually engaging and easier to connect with.

What We Did

Planned and delivered two separate content days focused on producing visual assets and finished content for the brand.

• Content day planning - Mapped out the creative direction for each shoot, including product focus, visual style and content goals.

• Product shoots - Captured high-quality product visuals designed to feel clean, elevated and aligned with the brand’s identity.

• Creative direction - Built content around key brand themes, balancing product storytelling with educational and lifestyle-led visuals.

• Finished content delivery - Edited and delivered ready-to-use content designed for social, rather than just raw footage or imagery.