Background
Prickly Pear had strong expertise but needed content that could translate complex brain health topics into formats that actually work on social.
We supported the brand by scripting, directing and creating content, including founder videos, creator-led explainers and platform-native formats designed for TikTok and Instagram.
What We Did
Founder videos - Scripted and creative direction educational videos featuring the founder explaining key topics.
Creator-led content - Engaging platform-native content created by Stem.
Voiceover storytelling - Narrated videos combining B-roll and visuals.
B-roll content libraries - Built a flexible bank of founder and creator B-roll and voice notes to support faster, ongoing content production.
Trend-led content - Platform-native formats and trends adapted to make the brand more discoverable.
Long-form → short-form content - Repurposed longer insights and discussions into short-form videos optimised for social.
Founder Content Examples
Talking Head
Direct-to-camera founder videos that explain key topics clearly and help build trust
Voiceover
Founder-led voiceovers paired with visuals or B-roll to make the message more dynamic and easy to follow
Events
Content captured at events to share key moments, insights and a more behind-the-scenes view of the brand
Conversations
Clips from founder conversations and expert chats that bring in insight, credibility and a more natural feel
Creator Content Examples
Talking Head
Direct-to-camera videos that explain key topics clearly and help build trust with the audience
Voiceover
Narrated videos paired with B-roll or visuals to make the message more dynamic and easy to follow
Trend
Platform-native content that uses relevant trends and formats to make the brand feel more engaging and discoverable
Explainer
Engaging videos that combine talking head, visuals and storytelling to break down a topic in a clear, relatable way.
“
She doesn't just create content, she brings intention and depth behind it, and that really shows
— Imen Maaroufi Clark, CEO of Prickly Pear
