The Challenge

Prickly Pear is a women’s brain health app designed to help women better understand the connection between hormones, mood and cognitive health.

The goal was to expand awareness of the app and drive downloads by getting the brand in front of new audiences. This meant going beyond organic content and developing a growth strategy that combined creator partnerships and paid social amplification.

What We Did

Led the brand’s creator partnerships and paid amplification strategy to increase reach and improve download performance.

• Creator sourcing and outreach - Identified and reached out to creators aligned with the brand’s audience, focusing on women’s health, wellness and lifestyle creators.

• Partnership management
  Coordinated collaborations, managed deliverables and ensured content aligned with the brand’s voice and messaging.

• Influencer campaign performance
  Tracked creator content performance to identify which formats and creators generated the most engagement and traffic.

• Paid social campaigns - Ran and optimised paid campaigns designed to amplify high-performing content and drive app downloads.

• Creative selection and optimisation - Tested different creatives to identify which videos and formats delivered the strongest cost-per-install results.

Impact

In 2 months we reduced the cost per install by 67%, worked with 7 micro-influencers while sticking to a limited budget and generated ~250k views

03 — Results

We managed to achieve a 32% improvement in conversion, just in one month after the new copy was released.