01 — Project details
The goal was to strengthen the clients Instagram presence by making women’s health and pipeline information more engaging, more consistent and easier to understand while staying compliant and science-forward.
02 — The process
Content audit and direction: Reviewed what was and wasn’t working to align content with engagement goals and brand priorities.
Content pillars: Refined pillars to create a clear mix of education, pipeline updates, brand storytelling, and awareness moments.
Visual system: Built a consistent visual style for carousels and video covers to improve recognition and cohesion across the grid.
Content planning: Develop monthly content calendars aligned to key moments, health awareness dates and business milestones.
Scriptwriting and storytelling: Write short-form scripts and structured educational posts to make complex topics clear and scroll-stopping.
On-camera content: Film CEO, employee and videos of myself to increase personality, clarity and trust.
Editing and post-production: Edit Reels (hooks, on-screen text, pacing, captions) optimised for retention and saves.
Publishing and optimization: Post and schedule content with SEO-optimised captions and clear CTAs.
Top performing videos
Repurposed content
Long form content edited into short form content that extend reach and credibility
Educational content
Content that makes women's health topics feel clear, relevant and easy to share
Founder content
Content that builds trust, explains the mission and makes women’s health innovation feel human
Event content
Content from conferences and events that captures key moments
Instagram Carousels
This month is Cervical Cancer Awareness Month.
Cervical cancer is one of the most preventable cancers, but only if people have access to (and follow through with) the tools that work.
Here’s what you need to know:
✅ Most cervical cancers are linked to persistent high-risk HPV
✅ Screening can detect precancer before symptoms appear
✅ HPV vaccination and routine screening are the prevention toolkit
At Daré Bioscience, we’re focused on advancing women’s health innovation, including investment in areas where treatment options are still limited.
Save this for later and if you’re due for screening let this be your reminder to book it 🗓️
Sources:
Key Statistics for Cervical Cancer. American Cancer Society (2026)
Cervical cancer fact sheet. World Health Organization (2025)
Cervical Cancer is Preventable. Johns Hopkins Bloomberg School of Public Health (2023)
Not all products for women’s sexual health are created equal.
While many over-the-counter creams and “wellness” products rely on unproven claims or variable formulations, our Sildenafil Cream takes a different approach - one built on evidence.
✔️ Randomized controlled clinical trial data
✔️ Standardized formulation and dosing designed for women
✔️ Published safety profile
Because women deserve solutions that are clinically studied, not just cleverly marketed.
Learn more about how our Sildenafil Cream, a fast-acting, non-hormonal topical arousal cream designed for women, is raising the standard in women’s sexual health.
Join our upcoming webinar on November 17th through the link in bio 🔗
Clinically tested.” “Science-backed.” “Doctor-approved.”
We see these claims everywhere - but what do they really mean?
In her new @FastCompany article, our Founder and CEO, Sabrina Martucci Johnson, calls out the widening gap between wellness marketing and medical treatments and why women deserve more than quick fixes or clever packaging.
At Daré Bioscience, we’re changing the narrative with clinically studied, FDA-regulated solutions designed for real impact.
Because when science gets diluted into slogans, women lose, and we all miss the chance to move healthcare forward.
Read Sabrina’s full piece via the link in bio 🔗
