The Challenge

Daré Bioscience is a women’s health biotech company developing innovative therapies across contraception, sexual health and menopause.

The goal was to strengthen the company’s Instagram presence by making pipeline updates, women’s health education and company news more engaging, more consistent and easier to understand — while maintaining scientific accuracy and regulatory compliance.

The account needed a clearer structure, stronger storytelling and content formats that could make complex topics feel more accessible without losing credibility.

What We Did

Developed and implemented a content strategy designed to make the brand’s science-led content clearer, more engaging and easier to connect with on social

• Content audit and direction - Reviewed existing content performance to identify opportunities to improve engagement and align posts with brand priorities.

• Content pillars - Refined content pillars to create a balanced mix of education, pipeline updates, brand storytelling and key awareness moments.

• Visual system - Developed a consistent visual style for carousels and video covers to improve recognition and cohesion across the Instagram grid.

• Content planning - Built structured monthly content calendars aligned to health awareness dates, company announcements and scientific milestones.

• Scriptwriting and storytelling - Wrote short-form scripts and educational carousel posts designed to break down complex topics in a clear and engaging way.

• On-camera content - Guided CEO and team on-camera content and created creator-style videos to add personality and make the brand feel more human.

• Editing and optimisation - Edited Reels with stronger hooks, pacing and on-screen text to improve retention, saves and overall performance.