The Challenge

OWise is a breast cancer support app helping people navigate treatment and feel more informed throughout their experience.

The brand had valuable educational content and a strong mission, but needed a clearer social strategy and a more consistent presence to grow awareness and better engage its audience across platforms.

What We Did

We developed and executed a tailored social media strategy designed to strengthen brand awareness, improve engagement and make complex information easier to understand online.

This included:

• Building a clear cross-platform strategy across Instagram, Facebook, Pinterest, TikTok and Youtube

• Refining content pillars around the topics the audience cared about most

• Launching and growing new channels to expand reach

• Creating educational, visually engaging content tailored to each platform

• Establishing a more consistent posting rhythm

• Supporting community engagement to build trust and connection with followers

• Researched, wrote and published evidence-based blogs, helping make complex breast cancer information easier to understand while supporting SEO and website conversions.

The focus was on turning important but often complex breast cancer information into content that felt clear, helpful and genuinely engaging.